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SUMMARY OF QUALIFICATIONS
- Forty years of sales, marketing & hotel operations experience
- Twenty-two years as senior operating executive in full service
hotels & resorts
- Thirty-six years experience training managers & line staff in
hotel operations
- Drafts hotel operating standards & inspects for successful
execution
- Continues to work with hotel, resort & casino companies, from
economy class to luxury, toward consistent application of field operating
standards
PROFESSIONAL EXPERIENCE
- Richey International
Chevy Chase, MD
Senior Vice President
January 1991 to Present
- Marketing responsibility for the largest provider of
operational surveys for the hospitality industry. Richey International
surveys hotels in over 90 countries on every continent.
- PGA Sheraton Resort
Palm Beach Gardens, FL
Vice President, Managing Director of the PGA Sheraton Resort August
1985 to July 1990
- Total responsibility for 336 rooms & 92 guest
cottages, employing over 500 employees. In 1985, hotel occupancy was 61%
with house profit of just over
$2 million. 1990 occupancy was 71% with house profit in excess of $5.5
million.
- Americana Hotels, Inc.
Vice President & Managing Director
Chicago, IL
November 1976 to August 1985
- Americana Canyon Hotel Racquet & Golf Resort, Palm Springs, CA
October 1982 August 1985
Fully responsible for this 468 unit hotel
- Supervisor of Americana Snow King Resort - 200 rooms
Jackson Hole, WY
- Quality Inn - 500 room facility
Kansas City, MO
- In Jackson Hole, took house profit from 14K in 1982, to 800K in
1984 by taking personnel from Palm Springs & promoting them to executive
committee positions in Jackson including the General Manager
- Americana Canyon Hotel
Vice President & General Manager
November 1976 to September 1982
- 468-unit complex resort with convention center, two golf courses, large
tennis complex and health spa grossing $27 million annually
- Responsible for hiring, training and supervising 600 employees
- Dunfey Family Hotels
Hampton, NH August 1974 to November 1976
- General Manager, Sheraton Airport Inn, Philadelphia, PA
Responsible
for this 350 unit hotel grossing over $5 million annually. Brought
occupancy to 82% in the second year of operation.
- Capital Centre Arena
Landover, MD
April 1973 to June 1974
Marketing Director
- Marketing responsibility for a new arena which opened in December 1973.
Supervised public relations, group & season ticket sales, community
relations & all advertising for the NBA & NHL franchises owned by Capital
Centre. Also responsible for promotion of various attractions such as Ice
Capades, the circus, rodeo etc. Total operating budget over $7.5
million.
- Sonesta Hotels (formerly Hotels Corporation of America)
Boston, MA
May 1964 to March 1973
- General Manager, Hotel Sonesta
Cambridge, MA
August 1970 to March 1973
Responsible for this 200 unit hotel
grossing over $3 million. Hotel employed 155 people
- General Manager, Charter House Hotel
Buffalo, NY
March 1969 to August 1970
Responsible for this 100 unit hotel grossing $1.25
million annually. Employed 90 people
- Director of Marketing, Hotel Sonesta
Hartford, CN
October 1967 to March 1969
Responsible for the marketing department consisting of seven people, plus
coordinating with outside public relations& advertising agencies. The hotel
contained 300 units, grossing $4 million annually.
- Business Development Manager, Hotel Sonesta
Washington D.C.
February 1966 to October 1967
Responsible for promoting weekend business for this 350 unit hotel. This
was an experimental position to see if a weekend sales specialist could be
developed for downtown commercial hotels that badly needed higher weekend
occupancy.
- Sales Representative, Hotel Kenmore
Boston, MA
February 1965 to February 1966
Responsible for convention & banquet
sales for this 400 unit hotel
- Sales Manager, Charter House Hotel
Newton, MA
May 1964 to February 1965
Responsible for group sales of this 175 unit Motel
- Tyrolian Tours
Tyrol, Austria
December 1963 to May 1964
- Tour Director for small group of Austrian hotels catering to English speaking guests. Responsibilities were to see that
guests knew where to obtain skies, where to ski, where to buy souvenirs,
etc.
MILITARY SERVICE
- December 1961 to December 1963
U.S. Army Corps of Engineers
Achieved rank of Captain
EDUCATION
- Graduate of Purdue University - 1961
Bachelor of Science Degree
Major - Political Science
ASSOCIATIONS
- Chairman of the Board, Palm Beach County Hotel & Motel Association.
- Board of Directors, Florida Hotel & Motel Association
- ExecutiveCommittee of the Palm Beach County Visitors & Convention Bureau.
- Instructor in Hotel Management Courses, Palm Beach Community College.
Skip Stearns
Salt River Farm
21 Depot Road
Stratham, NH 03885-2104
603-778-0110 Fax: (603) 778-0333
Email: SaltRiverFarm@yahoo.com
Web Site: The Hotel Experts
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SUMMARY OF QUALIFICATIONS
- Thirty years of sales, marketing and hotel operations experience
- Twenty-seven years of management experience
- Franchise leadership including sales and contracting
- Drafted operating standards and trained managers for their execution
- Inspected for and supervised standards compliance
PROFESSIONAL EXPERIENCE
- Franchise Associates
Stratham, NH
Principal
1996 to Present
Franchise Associates provides consulting services targeting small to
medium-sized management companies & individual hotels. Services include
but are not limited to: strategic planning, annual planning, organizational
analysis, team building, problem solving, marketing, operating standards &
services, customer relations, growth & development, franchise selection
& negotiation, contracting & franchise relations
- Omni Hotels
Hampton, NH
- Vice President, Director of Franchising
1991 to 1996
- Full responsibility for franchising program comprised of 17 hotels
or 50% of North American properties
- Generation of development prospects & active participation in solicitation process
- Negotiation, preliminary drafting & authorized signatory on all franchise contracts
- Proactive assurance of favorable relations with owners & operators
- Facilitation of all new hire executive level orientation
- Supervising author & guardian of Omni Hotels Operating Manual
- Active support of field management with respect to training, motivational programs, quality assurance, brand products & revenue
generation
- Member of corporate executive operating committee reporting to President & CEO
- Vice President, Director of Franchise Sales & Marketing
1987 to 1991
- One of two corporate officers chosen to launch franchising program
aimed at increasing brand presence, fee income & marketing funding
- Participated in development planning, execution & closing of new hotel contracts
- Planned for corporate resources to effectively deliver support
services
- Provided sales, marketing & general support to all franchisees & their
operators
- Vice President, Director of National Sales
1983 to 1987
- Constructed the merger of Omni & Dunfey Hotels' National Sales
organizations
- Supervised 26 directors of sales, sales managers & support
personnel in Boston, Chicago, New York & Washington, DC
- Opened National Sales Offices in Atlanta, Los Angeles & Dallas
- Responsible for collateral development, advertising & direct mail
- Initiated database account management
- Constructed company-wide group & convention sales contract
- Vested sales executives with the authority to directly negotiate &
to contract clients at a time when competitors had not yet demonstrated the
ability to do so, thereby creating a unique strategic advantage with buyers
& unusual credibility with hotels served
- Dunfey Hotels
Hampton, NH
Regional Director of Sales & Marketing
1982 to 1983
- Provided corporate sales & marketing supervision to 8 hotels from California to New York
- Responsible for hiring, training & ongoing support
- Led sales & marketing transition of the 1,240-room New York Sheraton
- New York Statler - 1,800 rooms
(A Dunfey Hotel)
New York, NY
Director of Sales
1980 to 1982
- Supervised 53 people in 7 departments including room sales, catering
sales & convention services for this hotel boasting over 95,000 square
feet of function & exhibit space
- Personally attracted & negotiated largest convention accounts,
airline crews & other volume producers
- Responsible for collateral development, advertising, direct mail &
public relations
- Served on hotel's executive operating committee
- Dunfey Houston Hotel - 450 rooms
Houston, TX
Director of Sales
1977-1980
- Arrived as Assistant Director of Sales & promoted to Director of
Sales within one year
- Hired, trained & supervised 14 sales & catering executives
focused on the solicitation & servicing of commercial transient & group
buyers, state & national associations & other groups, wholesale buyers
& banquet events
- Personally improved solicitation of largest & most strategically
critical accounts
- Responsible for all collateral development, advertising, direct mail
& public relations
- Served on hotel's executive operating committee
- Dunfey Atlanta Hotel - 370 rooms
Atlanta, GA
National Sales Manager
1976 to 1977
- Senior sales responsibility via telephone & personal sales calls
for national association, corporate & other group meetings suited to the
hotel's 13,000 square foot ballroom & additional 20,000 square feet of
meeting & function space
- Assisted director of sales in orientation, training & supervision
of all new hires
- Dunfey Hyannis Resort - 225 rooms
Hyannis, MA
Regional Sales Manager
1975 to 1976
- Solicitation of association, corporate & other group meeting &
incentive business attracted to this hotel's Cape Cod location, extensive
function capabilities & recreational facilities including golf, indoor &
outdoor tennis, health spa & indoor & outdoor swimming pools
- Account pursuit covered all of New England at various times via
personal & telephone sales calls
- Dunfey's Howard Johnson Hotel - 275 rooms
Newton, MA
Sales Manager
1974 to 1975
- Initiated program to capture transient commercial travelers
- Door to door & telephone solicitation of corporate accounts & travel
agents
- Newton Public Schools
Newton, MA
Secondary School Teacher
1973 to 1974
- Taught grades 7 - 9 in the English & Social Studies Department of Meadowbrook Junior High
School
EDUCATION
- University of Massachusetts
Boston, MA
- B.A., Psychology - 1973
- Secondary School Teacher Certification - 1973
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