Larry Gerbrandt
Founder & Principal
Media Valuation Partners
338 1/2 Reeves Drive
Beverly Hills, CA 90212
Phone: 323-988-0506
Email: larry@mediavaluation.com
Web Site: www.mediavaluation.com

More than 30 years of experience as a media & entertainment analyst & as a research & publishing executive. Founder & principal of Media Valuation Partners, which provides valuation, market research & litigation support. A leading media & entertainment executive, research analyst & consultant for more than 25 years, have focused on the economic & strategic implications of the intersection between traditional media & emerging content delivery technologies. Background includes experience in film & video production, commercial photography, cable TV system operations & magazine publishing. Joined Kagan World Media, a groundbreaking media research organization, in 1984. As senior analyst & senior vice president of Kagan's entertainment division, oversaw more than two dozen of its newsletters & databooks & led its valuation practice.

In 2000, after Kagan's sale to Primedia, became COO & led its integration into Primedia's MediaCentral division. Upon Kagan's subsequent sale to MCG Capital joined AlixPartners to lead its entertainment consulting & litigation support practice.

In 2005 was recruited by The Nielsen Company to become SVP/general manager of Nielsen Analytics, focusing on emerging media technology economics & conducting primary research on consumer adoption of new media platforms. Widely quoted as an expert on trends & economics in the M&E industries & has served as moderator of more than 200 Kagan & industry panels & conferences. An award-winning fine art photographer & a graduate of Regis University with a bachelor's degree in business administration.

EXPERIENCE
  • Media Valuation Partners
    Beverly Hills, CA - 2007 to Present
    Founder & Principal
    MVP provides valuation, appraisal, fair market value, strategic research, market analytics, litigation support, expert witness, strategic consulting & market forecasting services with an emphasis on media, entertainment, cable, broadcasting, motion picture, home video, television programming & emerging technologies.

  • Nielsen Analytics
    Hollywood, CA - 2005 to 2007
    Senior Vice President - General Manager
    Creating leading edge research, analysis, strategic advisory & valuation services to companies in the media & entertainment space with a particular focus on the convergence of content delivery & consumer media technology—and the underlying economic models in the television, motion picture, cable, satellite, music, home video, video game, mobile entertainment & publishing industries. Has also developed the concept of the Über Media Consumer & is actively researching this special category of heavy media & entertainment customers.

  • AlixPartners LLC
    Los Angeles, CA - 2004 to 2005
    Director
    Joined firm in July 2004 to build AlixPartners' media & entertainment practice, focusing on valuation, consulting & litigation support. Headquartered in Southfield, MI, AlixPartners is a leader in providing financial advisory services, including litigation support, consulting, valuation & restructuring to a wide range of industries.

  • Kagan World Media, a Primedia company
    Carmel, CA - 1984 to 2004
    Chief Operating Officer/Senior Analyst
    Joined firm in 1984 as associate editor & was promoted to analyst in 1985. Became vice president, with added corporate responsibilities, in 1988. Promoted to senior vice president in 1992 & was responsible for Kagan's entertainment & programming research operations & oversaw a team of analysts covering the cable & broadcast network programming, DBS, TV syndication, home video, motion picture, pay TV & Internet industries in 1992. Named chief operating officer, responsible for all Kagan content, publishing, research, appraisal & consulting operations, in February 2001. Kagan was acquired by Primedia Corp. in October 2000 & then merged into the Media Central LLC joint venture between Primedia & Steven Brill in February 2001. Media Central was dissolved in May 2003 & Kagan was sold to MCG Capital in March 2004. Over a span of two decades, helped build Kagan into one of the leading media & entertainment research firms, with a client base of over 5,000 individuals & firms.

    Served as senior analyst & contributor to more than 20 different newsletters, including:
    • CONSUMER MEDIA TECHNOLOGY
    • HOME SHOPPING INVESTOR
    • INTERNET ADVERTISING
    • CABLE PROGRAM INVESTOR
    • STREAMING MEDIA INVESTOR
    • VOD INVESTOR
    • THE PAY TV NEWSLETTER
    • CABLE TV ADVERTISING
    • MOTION PICTURE INVESTOR
    • DIGITAL TELEVISION
    • MARKETING NEW MEDIA
    • CABLE TV TECHNOLOGY
    • ELECTRONIC PUBLISHER
    • THE DBS REPORT
    • INTERNET MEDIA INVESTOR
    • TV PROGRAM INVESTOR
    • TV PROGRAM STATS
    • MOVIESTATS
    • CABLE TV INVESTOR
    • KAGAN MEDIA MONEY

    Also authored or contributed to numerous special reports on entertainment topics, including:
    • THE CONNECTED HOUSEHOLD
    • MEDIACAST 2006/2007/2008
    • THE PAY-PER-VIEW REPORT
    • THE CHANNEL CAPACITY REPORT
    • THE CABLE INTERCONNECT REPORT
    • THE CABLE ADVERTISING REPORT
    • KAGAN MEDIA TRENDS
    • THE STATE OF HOME VIDEO
    • THE STATE OF DBS
    • HOME SHOPPING
    • ECONOMICS OF BASIC CABLE NETWORKS
      (1995, 1996, 1997, 1998, 2000)
    • CHANNEL COMPRESSION: A STRATEGIC ANALYSIS
    • CABLE MODEMS: A STRATEGIC ANALYSIS

    Had corporate oversightresponsibilities for PKA's investment In two leading cable trade publications, Cable World & Cable Avails, which were sold in January 1994 to Cowles Media. As senior analyst, also moderated numerous Kagan Seminars, Inc. conferences, including The Digital Household Summit, The Future of Pay-Per-View, Motion Picture Production & Finance, TV Program Finance, Interactive Multimedia Forum, Video-On-Demand, High Speed Access Summit, as well as conferences dealing with home shopping & streaming media. Wrote a monthly column "Letter From America" for Kagan's Euromedia magazine from 1999-2002.

    Was also senior consultant to KAGAN MEDIA APPRAISALS which engaged in consulting, expert witness & valuation assignments & has performed appraisals of media assets aggregating to more than $85 billion. Acted as consultant on many of KMA's entertainment & programming-related assignments & has been responsible for fair market value appraisals of numerous movie libraries, totaling in excess of 4,000 titles, including being designated as Disney's expert witness in the Katzenberg v. Disney case. Other valuation assignments included numerous cable networks, movie theater chains & TV libraries. Strategic consulting assignments include assessments of market opportunities in the motion picture, home video, cable programming, PPV, home shopping & TV syndication sectors, both U.S. & international markets.

  • ORION CABLE SYSTEMS, INC.
    Denver, CO - 1982 to 1984
    Operations Manager
    Managed 15 private cable/SMATV systems with over 2,000 subscribers operating along the front range of Colorado for this division of Orion Broadcast Group (a startup media company which went public in 1983). Was responsible for all phases of system operations, including franchise negotiations, construction, marketing, programming & billing. Left the company after overseeing the successful sale of division operations to another SMATV firm.

  • BRIMSTONE FILMS
    Dallas, TX - 1978 - 1982
    Producer
    As one of the founders of Brim, Stone, Gerbrandt & Guetzlaff, Inc. (dba Brimstone Films) in 1978, acted as line producer on dozens of TV commercials, award- winning industrial films & museum documentaries. Clients included Tandy Corp. (Radio Shack), Dr Pepper, Pizza Hut, Precision Tune, Neiman-Marcus, Texas Sports Hall of Fame & the East Texas Oil Museum. After completing a one-hour TV special on the Hemingway family, sold interest in company to an outside investor.

    During this period, Brimstone also formed a joint venture with Chuck Bua to form a creative boutique advertising agency—Brimstone & Bua.

  • THE NATIONAL COURIER
    Plainfield, NJ - 1976 to 1977
    Freelance Photojournalist
    A regular contributing photographer & reporter for this national weekly newspaper, launched by Logos Publishing in 1976.

  • CHRIST FOR THE NATIONS, INC.
    Dallas, TX - 1974 to 1978
    Managing Editor
    Was responsible for all publishing at this non-denominational missionary organization & Bible institute, including a monthly magazine with a circulation of 144,000 & a book catalog of over 200 titles. Also served as part-time photography instructor at the CFN Institute.
EDUCATION

  • Alameda Senior High School
    Lakewood, CO. Graduated 1970
  • Colorado State University
    Fort Collins, CO. - Major: Plant Pathology 1970 - 1972
  • Metropolitan State College
    Denver, CO - Major: Journalism 1972 - 1973
  • Regis University (formerly Loretto Heights College)
    Denver, CO 1984 - 1985
    Bachelor of Arts in Business Administration - 1985.
DEPOSITION HISTORY

  • Bella Abzug, et al v. Kirk Kerkorian/MGM/UA
  • SelecTV v. Amway
  • Vestron v. Security Pacific
  • Rafelson, et al. v. Columbia Pictures Industries
  • Recreation Broadcasting, Inc. & KTV, Inc. v. United Cable TV of Colo. et al
  • Persky-Bright v. Columbia Pictures
  • Mainline Pictures v. Kim Basinger
  • T. Rex Productions v. Whoopi Goldberg
  • MTA/Persik v. MGM/UA Pictures, et al
  • Simon Marketing, Inc. v. Promotional Concept Group
  • Credit Lyonnais v. Houlihan, Loki, et al
  • Michael DeWoody, et al v. Hopkins & Sutter
  • Syufy Enterprises v. State of California
  • Filerman, et al vs. Fox Broadcasting Co.
  • Wherehouse Video bankruptcy reorganization (December 1997, Delaware)
  • Schonfeld v. Hilliard (December 1997)
  • Katzenberg v. Disney (March 1999)
  • USA v. ASCAP (Civil Action #13095, Southern District Court of New York, rate proceeding) (August 1999)
  • Leonard Ross vs. @Radical, Levi Strauss, Foote, Cone & Belding & David
  • LaChapelle (Sep. 1999)
  • County of Alameda v. St. Michael Investments, et.al
  • USA v. ASCAP (rebuttal) (February 2000)
  • Ticketmaster v. N2K (June 2000)
  • Lipson v. New Frontier Media (July 2000)
  • Belo Holdings, Inc. & PJ Health Programming, Inc. v. AHN Holdings, Inc. & Columbia/HCA Healthcare
  • Wex vs. TVN (February 2001)
  • Bochco vs. Fox (March 2001)
  • Furtherfield Partners, L.P. v. Perelman, et al. (Panavision) (January 2002)
  • Echostar v. TV Azteca (2003)
  • Ivy Street Productions v. Sony Pictures, Columbia, et al. (2003)
  • Blatty/Friedkin v. Warner Bros (2003)
  • Modi v. ESPN (December 2003)
  • Logix v. Emerald Entertainment (January 2004)
  • Krikorian v. Westminster (April 2004)
  • USA v. ASCAP (Local broadcasting rate setting proceeding) (July 2004)
  • Promark Sports v. Gateway Computers (August 2004)
  • Wolf v. Walt Disney Enterprises (March 2005)
  • Medical Illustrators v. Advanstar (March 2005)
COURT/ARBITRATION TESTIMONY, AFFIDAVITS & DECLARATIONS

  • New Visions Productions vs. Cineplex Odeon (AAA proceeding in Los Angeles)
  • Sonic Cable vs. CableAd Image (San Luis Obispo, CA)
  • Recreation Broadcasting, Inc. & KTV, Inc. vs. United Cable TV of Colo. et al (Denver, CO)
  • Litchfield Theatres, Ltd. bankruptcy court hearing (Charlotte, NC)
  • Internal Revenue Service vs. Marian B. estate (RKO library rights, Tax Court, Washington, DC)
  • Joseph Murana et al vs. Bank of Montreal & Peat Marwick Thorne (Canada)
  • Michael DeWoody, et al v. Hopkins & Sutter (Ft. Worth, TX)
  • Syufy Enterprises v. State of California
  • MCA v. Viacom (affidavit filed, New York)
  • Singer v. Danson (affidavit filed, Los Angeles)
  • Copyright Arbitration Royalty Proceedings, Copyright Office, Library of Congress, December 1994
  • Digital Performance Right In Sound Proceedings, Copyright Office, Library of Congress, September 1996
  • Satellite Arbitration Royalty Proceedings, Copyright Office, Library of Congress, March 1997
  • Sheldon, et al v. Columbia Pictures, Inc. et al (California Superior Court,January 1998)
  • LANS v. Reuters (declaration, Los Angeles)
  • Bochco v. Fox (declaration, Los Angeles)
  • Ticketmaster vs. N2K (California Superior Court, October 2000)
  • Fox Family Properties, Inc. v. CBS, Inc; Touchstone TV; Jerry Bruckheimer;
  • CAA (declaration, LA)
  • Wex vs. TVN (February 2001)
  • PJ Health Programming, Inc. v. AHN Holdings, Inc. & Columbia/HCA
  • Healthcare (Dallas, Aug. 2001)
  • Click vs. Trimark (AAA proceeding in Los Angeles, November 2001)
  • Echostar v. TV Azteca
  • Modi v. ESPN (December 2003)
  • Ivy Street Productions v. Sony Pictures, Columbia, et al. (2003)
  • Promark Sports v. Gateway Computers (August 2004)
  • Arclight v. Bob Yari International (November 2004)
  • Wolf v. Walt Disney Enterprises (June 2005)
  • Krikorian v. Westminster (June 2006)
  • Dick Wolf v. NBC Universal (March 2008)
INDUSTRY CONFERENCES

  • 1996 CTAM PPV Conference, Orlando, FL - Keynote presentation
  • 1997 CTAM PPV Conference, Atlanta, GA - Keynote presentation
  • 1997 USC Entertainment Law Institute, Los Angeles, CA - Keynote presentation
  • 1998 North American Broadcasters Association (NAMBA) - Panel presentation
  • 1999 NATPE, New Orleans - Panel presentation
  • 1999 CTAM Digital Conference, New Orleans - Keynote presentation
  • 1999 Women In Cable National Leadership Conference, San Francisco "Programming 101" seminar
  • 1999 Streaming Media West - Roundtable discussion
  • 2000 CTAM Digital & PPV Conference - Los Angeles - Keynote presentation
  • 2000 Streaming Media East - Panel presentation
  • 2000 Yack Program Partners - Moderated panel
  • 2000 TiVo Advertising Partners - Panelist
  • 2000 Streaming Media West - Panelist
  • 2001 Accenture Media & Entertainment Partners Conference - Keynote presentation
  • 2001 Streaming Media West - Moderator
  • 2001 National Association Broadcasters - Moderated New Media track sessions
  • 2001 CTAM Pre-Western Show Panel - Moderator
  • 2002 OSTA - Panelist
  • 2003 Consumer Electronics Show - Panelist
  • 2003 OSTA - Panelist
  • 2004 Digital Hollywood - Moderator
  • 2004 Digital Media - Panelist
  • 2004 BCFM - Moderator & Panelist
  • 2004 adTech - Panelist
  • 2004 Great States/Boxoffice Conference--Moderator
  • 2005 NATPE—Moderator
  • 2005 Digital Hollywood—Moderator
  • 2005 Banff World TV Festival—Moderator/Panelist
  • 2006 VON Conference—Moderator
  • 2006 Digital Hollywood—Panelist
  • 2006 Dow Jones VentureWire Consumer Technology Ventures
  • 2007 Digital Hollywood--Panelist
MEDIA

  • Interviewed on FNN, CNN, Good Morning, America
  • ABC Evening News, 4/24/97
  • ABC Evening News, 5/26/97
  • Pundits Panel, The Cable Channel, 1997/1998/1999/2000 Western Show & National Show
  • Silicon Spin show on ZDTV cable network, May 1999
  • PBS Frontline, 11/22/01
  • CNBC Europe, 1/25/05
  • Extensively quoted:
    • Wall Street Journal
    • New York Times
    • The Los Angeles Times
    • The Atlanta Journal-Constitution
    • The Philadelphia Enquirer
    • The Denver Post
    • USA Today
    • Newsweek
    • Time Magazine
    • The Washington Post
    • Forbes
    • Daily Variety
    • Hollywood Reporter
    • Cable World
    • Electronic Media
    • Broadcasting & Cable
    • Multichannel News
    • TV Guide
    • San Francisco Chronicle
    • San Jose Mercury News
    • Fortune Magazine
    • Sports Illustrated
AWARDS & EXHIBITIONS

  • National Science Foundation Summer Fellowship, Clemson University, 1969
  • New York International Film Festival (various in 1979-81)
  • Underwater Photo Society (1993 & 1995 California Beach Dive Photo Competition)
  • Monterey County Fair 1994, 1995, 1996, 1997, 1998 Photography Exhibition
    (1996 & 1997 1st place awards, Best of Show in 1998)
  • Center For Photographic Art 1997, Center Awards, Exhibiting Artist
  • Featured in Polaroid's Test magazine in 1998 (developed a new technique for creating Polaroid transfers)
  • Center For Photographic Art 1999, Center Awards, Exhibiting Artist
  • MRCSD 2000 Division IIB Socko Team Champs (catcher)

Click Here for a portfolio of photographic images at:
http://flickr.com/photos/larrygerbrandt/

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